From rags to riches - Stardoll version

What not to sell (at least not with high prices)

- Free items you got from using proxies. Many users get it, and why would they pay you when they can get them for free. Even if they are not available anymore, the price tag still says zero and it won't make people pay much money for them.
- Opera mystery items. May of us got it for free just by logging in, so only few people would actually pay to get them.
- Any other free items (except they are rewards for competitions). You got the point by now, right?
- Items that just left starplaza. They usually leave with a 50% sale, so if someone didn't buy it from shop, he most likely won't buy it from you for same or higher price.
- Archive items. Similar as above, except they don't leave with a sale, so some people still may not have gotten them, but most likely they did.
- Plain or simple designs. Why would people pay for your design when they could make same for less money.


How to price items you got

At first, if you are starting this adventure, you most likely have some items that can be sold for fair prices. Oh, please don't tell me you didn't get the free dkny. Okay, you may have not been there yet, but what about other dkny? Elle? Couture tribute, holiday dresses, antidote, or even LE. So here's a tip how to price those items

Elle - accesories 50+ , tops 100+ , dresses 200+
Dkny - depends on season, but 50 and up
Couture tribute  tops and skirts 100, dresses 150-300
holiday dresses 50
antidote, elle - at least twice higher, maybe 3 times, depends on original price, NOT the price you got it for

Those are just tips, don't take them too rigid, you may go lower or higher, but this is how much I sell for and they usually get sold.

Advertising on SD
So, one of the basic things for making a sale is advertising. Here are some types and places for advertising, and which ones have what effect on viewers:

Broadcasts - The best way for advertising, for sure. You pay 5sd for message, but it gets shown on top of everyone's page. The best time to advertise is 8pm GMT.
Guestbooks - Really, really annoying, and honestly, in 99% doesn't work, so just don't do it, except you are really really broke.
Dolls/SD Blog posts, etc. - It almost never works, because it gets soon covered by other messages.
Clubs - If it is a club dedicated to sales, fashion, advertising etc, it's a excellent place, but still less productive then broadcasts. If it is another themed club, like for celebs, life, etc, DON'T do it. It will annoy the owner and probably get you banned.
Friend requests - NEVER works, the friend you are sending sale advertising in request will simply ignore it.


So to conclude, broadcasts and advertising clubs are the best options for advertising, others almost never work and they are just a waste of time.

Tips on broadcasting sales

So, you decided to use the most efficient way to advertise your sale. Good choice. Now let's make it more productive.

1. Send broadcasts about 7-8 pm GMT. That is the best time because many stardoll users are online that time.
2. Put more words on it. Simple 'sale' doesn't tell much, and it is short so people have to go way left to click on it. Put the word several times so the message is longer. It costs the same.
3. Explain your sale. 'Rare inspired by sale' , 'limited edition and dkny sale', 'cheap 5/10sd sale' etc.
4. Do NOT lie. Don't tell people that you sell dkny when you don't, or you have cheap sale when the prices are over 20.
5. Direct sales straight to your bazaar. It will be better for you and buyer. If you direct them to your page, you will most likely get spammed about other sales (really annoying).
6. Don't try to make top broadcasters list. It is not worth it. It will take a lot of money and time since minimum for you to be on list is to send 100 broadcasts, usually more, so you would be spending at least 500 stardollars. And it won't make people visit and buy from you constantly, because people go to broadcasting page to advertise, not to look others' sales.
7. Don't advertise too much. This is similar to previous, but this means do not send several messages in a row, it is better to send one each 5/10 minutes. Why? Because if you send like 10 same broadcasts, people will look for the first time, but later they will just ignore it.
8. Put "thanks" at the end of broadcast. (Thanks pnkrkgrl for the tip.) That way people will know you appreciate them buying and it will save your time in thanking each one individually.
9. Have your own recognizable message. Simple "sale sale starbazaar" won't say much, but if you use same message often, people will start to recognize your name. Any of you remembers "vintage sale, always restocking"? It used to be my broadcast back then when I had account VampLady, and it would attract a lot of people. Don't be lazy!

Broke

No matter how well you plan, organize your sale, broadcast smartly, someday you might end up with only few stardollars. What to do then?
My first tip is - go somewhere. Visit friend, cousin, go out, just leave Stardoll a bit. Stock your bazaar fully and go. If you are lucky enough, and you have reasonable priced stuff, you might be surprised when you get back.

Still nothing? Message me on Stardoll (VampireLady33), and I will check out your sale and see how can I help. And next time, spend smart. Make sure you always have about 50  stardollars for broadcasts, broadcasts are essential, make sure you are stocked with good stuff, and sales will go.

Some more tips

- You will need to check out a lot of sales before you find good one. Check broadcasts frequently, I never said it was going to be easy.
- Check guestbooks for advertisements too. People advertise there when they got no stardollars and they may be selling really good stuff.
- Watch what you buy. You might regret it. Some stuff you can sell for high prices, other you can't. You will need to learn to make difference between these.

Small vs Big sellers 

There is a difference between sellers, and this one is the most obvious.
Small seller:
Their way: They hunt for not so rare items, hotbuys, something they can resell for not much higher. They have a lot of patience for constant searching in bazaars for bargains.
Pros: They will almost always have stardollars for broadcasting, and their sale will keep going, as long as they restock it. 
Cons: Little money, never enough for some big purchases, like LE collection or tribute stores collections.
Big sellers:
Their way: They hunt for big, real bounty hunters. They invest in more expensive items in order to get many stardollars. They know exactly what they want and have ways to get it.
Pros; Big money, really great income. Can collect enough for bigger purchases.
Cons: Usually because of high prices they get broke, don't have enough for broadcasts. And get stupid annoying comments like 'OMG your prices are too high, blah blah blah'


Advertising in guestbooks 

I seriously hate when people do that. But I have been on the other side too, when I had to do that. Yes when I didn't have enough for single broadcast. And I hate doing that, but I have to. Few people will visit you, will anyone buy? It is hard to say. Usually they won't. I am a big seller, I take risks, and I am not satisfied with little.
I advertise usually on people who advertise covergirl. If you knew me well you'd know how much I hate covergirl runners and that's one of the reasons. They get high traffic too.
What people reply on those advertisements? Honestly, I don't care, I never check replies, they can be from "ok thanks" to "go to hell", I only care if pink notification shows that I sold something. And if I did, then I have enough for broadcast. Until of course I blow all my money and get broke again.
Off topic, sorry. But yeah, it is annoying, but still you gotta understand people who do that. They may be desperate for stardollars. Or just want to save some.
Tip: When advertising, Stardoll
And if you are still annyoed by advertisements, you can always lock your GB, just like I did, and no problem.

Make your name represent your brand

Brand - "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
Having your name recognisable and a 'brand', ain't easy task, but it will definitely pay of. First of all, you mustn't ever scam. Not even to avenge your friend who got scammed. Make sure you always have fair, but still prices that will bring you profit. Also refresh and restock your bazaar with new fashionable products often. You should have products for each type of customer. And of course, broadcast, so that people see you and remember your name.

Don't forget to recycle

You probably know about the recycle function you have in your suite, but not many remember to use it daily. Truth is that you can recycle up to 2 stardollar items in exchange for 1 stardollar each and 3 starcoin items for 5 starcoins each. You probably have some spare interior items that you won't use, so go ahead and recycle them. That way in 3 days you can earn for one broadcasts, in 2 more days for 1 more broadcasts, it may seem like not much, but it can help a lot when you are broke.

Bookmark

Whenever you find a good sale, and you will find many, trust me, don't just look, buy and leave. Bookmark store, if you want make a new folder for Stardoll bookmarks. Now you have to check often of the person restocks. You may find some really good deals that way. If person doesn't restock in a while, you can easily remove bookmark.

to be continued...

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